7 Thumb Rules of Event Production & Execution

Posted on Posted in Blog
The launch of DSK Benelli,  Stage set up by Krish Productions at Taj Lands End, Mumbai
The launch of DSK Benelli,
Stage set up by Krish Productions at Taj Lands End, Mumbai

While all the pop philosophy about positivity can be exhausting, understanding what true positivity is, is the key to cracking most things in life. And in our case, event production.

In simple terms, you cannot have an event production team that feels in their collective mind that something cannot be achieved. You need a positive and enthusiastic team, to begin with. Once you have that, you are on your way.

The struggle starts soon after you take on the responsibility of executing the event. If there were thumb rules of event production, one of it would be: A well-trained team is a positive team.

If your team members are not trained in the specifics of their job, there will be confusion – the most dreaded thing in event production.

Here’s how Krish Productions generally work:

  1. Specialised training

Our production team is trained for specialised jobs at regular intervals. They are kept abreast of the latest designs, draping styles, sound, lighting etc. Since they are trained both on and off-site, they are confident. Positivity is a natural corollary of that.

  1. Targeted strategy

Once we take over an event, we discuss its purpose and chalk a detailed strategy to achieve it. Value additions are also mapped out meticulously, which is always a pleasant surprise for the client. Simply put, all the stakeholders should be on the same page when it comes to event production and management.

  1. Expertise & processes

Every team member is assigned jobs as per their expertise and according to the event’s needs – so that everyone knows exactly what their job is and is able to perform it without any confusion. Support systems are established to ensure there are no breaks in efficiency.

  1. Creativity & play

During work, to ensure a sense of play, creativity and camaraderie are encouraged so that people go about their duties happily. The importance of this little point cannot be stressed enough.

  1. Back up plans

A detailed contingency plan is worked out, along with a simple traffic management system for parking areas. Simple plans always work best when an event is expecting a big turnout. Entry and egress must be seamless.

  1. Checklists & testing

Dry runs are undertaken to ensure all aspects of an event, say a dance music concert, are in harmony. Are the lights working like clockwork, along with the AV and audio? Is the spotlight coming on at the right time? Is the refreshment area audience-friendly? Are the video screens visible from all around the venue? It is a long list of revisions. In short, the event starts for us even before it actually kicks off.

  1. Principles of event management
    So, here are the first thumb rules of event production and management that make any event successful: consistent training equals preparedness, hence positivity.

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